Life and the living Environment

There are various talks about 'Save the Environment', and this one attempts to present this concept in a different light, albeit maybe a bit radical :)

Most people strive to survive everyday, or for the lucky ones - busy themselves in earning more money to live a 'better life'. :) Not many seem to feel the need to do something about preserving what's around us.

A few live a life campaigning for conservation, or things about protecting or preserving our environment. But why does it really matter, or what does that really mean?